Beaufort Street Network – Visual Merchandising Masterclasses for Businesses

Visual Merchandising Masterclasses for Businesses

The appearance of your business has a big influence on what customers might think and whether they will buy something from you. Visual merchandising is about displaying your product, service or concept to its best advantage.

The City of Stirling has organised a Visual Merchandising Masterclass to help market your business –

When: Wednesday 17 February 2020

Time: 6.30-8.30pm

Where: The Den, Civic Hotel, Beaufort Street, Inglewood

Cost: $12 per person

Make a Booking:

Questions: Call Amanda on 9205 8820

 The class is for all businesses along Beaufort Street in Stirling, whether retail, service-based or dining. Traders in close proximity to Beaufort Street (i.e. side streets) are also invited. Most of the cost is covered by City of Stirling.
Refreshments will be provided at 6pm, with the class running from 6.30pm to 8.30pm. It’s also a great opportunity to meet with other local traders.

The 2-hour masterclass, run by Juliet Borshoff of Design Merchants, will provide training on the core visual merchandising techniques that should be applied to create a strong display as well as reflect your business in the best way. This will also incorporate the importance of a strong street presence and activating your store front.  In the practical part of the session an assortment of props will be used to show how some of the techniques can be applied to shop windows.

The Masterclass will also help business prepare for ….


The (first) Great Window Carnevale will be Easter-themed, and displays are to feature reused and everyday or found objects, with some reference to the nature of the business behind the window.

The Carnevale will run from 12 March, with winners announced at the last Night Markets of the Season on Easter Monday 28 March. Displays will need to be in place by 11 March and people will then be able to vote on the winners in a number of different categories.